What We Do

In addition to managing quantitative surveys (via major vendors and/or online survey tools such as Survey Monkey), we have experience in all types of interviewing and group discussions, so a research solution might consist of…

• Observational research
• Accompanied Shopping/shop alongs
• Ethnographic interviews
• On-site interviews
• Brainstorming/ideation
• As well as traditional focus groups, depth interviews and extended creative groups

During the interview/discussion a variety of techniques might be used including:

• Projective techniques
• Category/brand sorts
• Mock store shelves
• Usability labs
• Perceptual mapping
• Descriptive techniques
• Team exercises

The target audiences with which we have experience include:

• General consumers (male and female)
• Brand and/or category users
• Children
• Teens
• Educators
• Computer/technology professionals
• Health care providers
• Patients
• Voters
• Restaurateurs

For our consumer, B2B and medical clients we have conducted research in:

• Concept and new products
• Product development
• Website development and usability
• Packaging
• Show-handle, functionality/use testing
• Marketing strategy and development
• Brand positioning
• Line extension feasibility
• MarCom concepts
• MarCom execution evaluations
• Customer loyalty programs
• Pricing